Professional Summary
- Senior Data Analyst with 6+ years of experience delivering measurable business impact through advanced analytics, statistical modeling, and data-driven insights. Proven ability to translate complex data across marketing, operations, and healthcare technology into actionable strategies that inform decision-making and drive performance.
- Strong track record of translating complex data into actionable strategy through predictive, forecasting, and segmentation analyses that improve targeting, retention, and ROI. Experienced in leading end-to-end analytics initiatives—from data preparation and experimentation to scalable reporting and cloud-based delivery.
- Collaborative and results-driven analyst with a proven ability to translate complex analytical findings into clear, actionable strategies that enhance business performance and guide decision-making.
Expertise: Advanced Data Analytics ▪ Data Analysis & Reporting ▪ Statistical Analysis ▪ Predictive & Forecasting Analysis ▪ Experimental Design & A/B Testing ▪ Data Modeling ▪ Data Mining ▪ Data Quality Management ▪ Data Engineering Fundamentals ▪ Large-Scale Data Analysis ▪ Scalable Data Pipelines (Analytics-Focused) ▪ Dashboards & Data Visualization ▪ KPI Development & Performance Measurement ▪ Process Optimization & Automation ▪ Business Process Improvement ▪ Insight Generation & Storytelling ▪ Stakeholder Communication ▪ Cross-Functional Collaboration ▪ Team Leadership
Professional Experience
Hitachi Vantara LLC — Santa Clara, CA
Senior Data Analyst
Nov 2019 – Present
Member of a cross-functional team of data analysts, data engineers, and marketing partners (~18), supporting customer retention, lead generation, and revenue forecasting through advanced analytics and data-driven insights. Led end-to-end analytical initiatives—from business problem definition and data preparation to insight delivery, dashboarding, and executive stakeholder communication.
- Developed and operationalized customer churn analytics and predictive models by addressing missing data, inconsistent sources, and class imbalance through robust data-cleaning pipelines and class-weighted modeling; achieved 82% precision and 78% recall, enabling targeted retention strategies that reduced churn by 15%.
- Built a data-driven lead scoring framework to replace static rule-based approaches by integrating CRM, marketing automation, and web analytics data; improved lead-to-opportunity conversion by 25% and helped redefine MQL criteria for stronger sales-marketing alignment.
- Designed and analyzed RFM and CLV segmentation models to improve targeting precision, enabling marketing teams to prioritize high-value customers and optimize ROI through more effective budget allocation.
- Delivered revenue and pipeline forecasting analyses, including advanced time-series and deep learning-based approaches, to support executive planning, budgeting, and growth strategy.
- Analyzed millions of customer interactions to uncover behavioral insights that informed marketing strategy and product enhancements, improving campaign efficiency and customer retention.
- Partnered with data engineering to build and maintain scalable ETL pipelines using dbt, ensuring analytics and models were production-ready, well-documented, and aligned with enterprise data standards.
- Built executive dashboards and ad hoc analyses to improve visibility into marketing ROI, funnel performance, and campaign effectiveness, enabling faster, data-driven decision-making.
- Created reusable, modular analytics frameworks and scripts to accelerate experimentation, improve code maintainability, and reduce time-to-insight across teams.
Technical Profile
Statistical & Analytical Methods:
Statistical Modeling | Hypothesis Testing | A/B Testing | Causal Inference | Experimental Design | Advanced Data Analytics | Feature Engineering | Data Quality & Imputation
Data Engineering & Cloud Deployment:
ETL Pipeline Development | Scalable Data Pipelines | MLOps | Model Deployment | Cloud-Native Development (AWS, GCP) | Automation & Process Optimization
Business Intelligence:
Tableau | Power BI | Stakeholder Storytelling | Data Visualization
Education
M.S. in Statistics
California State University, East Bay, CA